Our Management
Dr. Gesa Crockford
Dr. Gesa Crockford (born 1974, nationality: German) has been part of the Scout24 Group in several management functions since the beginning of 2016. She was appointed to the Management Board of ImmoScout24 at the beginning of April 2022 and has been responsible for the sales organization, customer service, customer relationship management and pricing since then. As of 1st April 2024, Gesa Crockford has been appointed to the management board of Scout24 as Chief Commercial Officer.
Previously, she held a variety of positions within the company, including at ImmoScout24 in the areas of Pricing, Product & Analytics and at the subsidiary Flowfact. With a PhD in business administration, she looks back on more than 20 years of experience in the design and transformation of business models, pricing and corporate strategy.
As managing director of a marketing and strategy consultancy, she spent ten years working particularly for companies in the e-commerce and digital business sectors. Prior to that, she worked for Simon, Kucher & Partners, where she developed pricing strategies, structures and processes for large, globally active companies in the logistics and chemical industries.
Daniel Hendel
Daniel Hendel, born in 1985, has been a member of the management board of ImmoScout24 since April 2025 and is responsible for the private customer business, which includes products for property seekers and owners.
Previously as Vice President Product Management, he successfully developed ImmoScout24's private membership products, with the Plus products showing strong growth under his leadership. From 2011, he built new business areas in Business Development at ImmoScout24 and former Scout24 subsidiary AutoScout24.
His Scout24 Group career began in 2009 as an intern, then Online Marketing Trainee at various Scout24 platforms. At ImmoScout24, he worked in Consumer Products and Data Monetization. The Saxon native started in the digital world at age 16, developing web services including SMS platforms and an online community—experience that shapes his work on innovative real estate market solutions today.
Scout24
ImmoScout24 is part of the Scout24 group, which is a member of the MDAX share index of Deutsche Börse. In this, we are ideally positioned to develop additional market opportunities along the value chain of the real estate market.
This way to Scout24
ImmoScout24 Austria
Since the beginning of 2012, ImmoScout24 has also been present in the neighbouring country of Austria, with “Immobilien Scout Österreich GmbH” and has been growing steadily. The merger with immobilien.net in 2014 was the largest acquisition to date in the Austrian online sector. In 2016, ImmoScout24 continued its growth course with the acquisition of immodirekt.at. Today, ImmoScout24 in Austria is reaching around 3.5 million visits monthly. Around 40 employees in Vienna are responsible for the success of ImmoScout24 in Austria.
Scout24 brands
In addition to ImmoScout24, the Scout24 brand family also includes other brands. Among them are Scout24 Media and immoverkauf24. An overview of who belongs to the brand family can be found here.