People Behind Products: Meet Alexander Kyas, Product Marketing Manager at ImmoScout24

Hi Alex, how does the day of a Product Marketing Manager at ImmoScout24 look like? 

Alex: Let me tell you about a typical Monday morning which starts with me organising and planning my day. I check my mails and start preparing for my meetings. Bevor lunch I have my weekly check-in meeting with my marketing team where we discuss what topics will be relevant for the upcoming week and update each other on the progress of our individual projects. After lunch I take an hour to work on different topics, for example, drafting e-mails to our customer groups or working on a new landing page. Monday afternoon is also our marketing/sales meeting where I'm informed about potential challenges our customers and our sales colleagues are facing, and which measures need to be taken to tackle these issues. My day ends with answering mails and preparing for the next days.  

One of the products you have helped develop is the BewerbungsManager (Application Manager), a tool that creates the best possible match between the search criteria of property providers and tenants. How does it work? 

Alex: The idea behind the BewerbungsManager is that we wanted to build a tool which helps our customers conduct more qualified viewing appointments. With the help of the BewerbungsManager, the customers can find the prospects that suit them with just a few clicks. By using filter criteria such as the “Wunschmieter-Filter” (preferred tenant filter), customers receive suitable tenant recommendations. The “Bewerber-Schnellansicht”(Applicant Quick View) then shows them how well the interested parties fit. For more information about our BewerbungsManager, check out our product site. 

What are the three most important skills that you need to be a successful Product Marketing Manager? 

Alex: Communicative, creative and organised. 

What has been your biggest highlight at the company so far? 

Alex: That’s a tough one. I've had many great highlights at ImmoScout24. But if I had to pick one, it would be the planning and execution of informing and enabling our landlords and other private real estate owners to offer free living space for refugees from Ukraine. I think it's essential that we as the leading real estate company do our part to mitigate the suffering and help people in this terrible situation. It's also very gratifying to work on a project that has a direct humanitarian impact and helps people in need. You can find more info on how to help refugees from Ukraine here. 

Which other projects are in your focus now? 

Alex: At the moment we are getting ready to launch a new webinar series talking about property managers entering the sales business. As a property manager, you know the apartments in your own house, the community of owners and are a real estate professional. So why not sell it on your own? In our free webinar, organised by the VDIV (The German Association of Property Managers), Ralf Michels (Managing Director A.S. Property Management) and our colleague Ersin Kizilirmak (Team Leader ImmoScout24 Inside Sales) talk about all you need to know as a property manager to become a successful property seller. Sounds interesting? You can sign up for the free webinar here.

What do you like about working as a Product Marketing Manager?  

Alex: I love the different communications channels I can work with. From writing a simple e-mail newsletter to developing and building a landing page to organising a webinar or a live event; there are many areas that I can dive into and that makes my work new and exciting. 

How would you describe ImmoScout24 in three words?  

Alex: Agile, diverse, cool. 

What are the next big things in marketing? 

Alex: There are of course many areas in marketing which are experiencing a major change. One particular area we are focusing on is story driven content visualisation. Research has shown that people prefer visual content to plain text. Also, visuals are also easier to remember than written content. Adding data visualisations, infographics, images, and videos to your text not only makes it more interesting and attractive and helps your message to be better absorbed. That’s why we are shifting from long written content to content visualisation.