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ImmobilienScout24: Germany's largest real estate market

ImmobilienScout24 is Germany’s largest Internet real estate marketplace, offering extensive services for every aspect of housing and relocation. At www.ImmobilienScout24.de, the portal brings together vendors and property seekers. For every conceivable aspect of real estate, ImmobilienScout24 allows property seekers to make quicker and sounder decisions, and provides sellers a more economical and comfortable platform with which to market their property.

The leading real estate marketplace in the German language Internet
The widest real estate offer on the Internet meets with the greatest demand at ImmobilienScout24. Every month, more than 1.5 million different properties to rent or to buy are offered at ImmobilienScout24. Categories include apartments and commercial properties, land and finance projects, holiday accommodation, properties abroad, senior citizen homes, temporary housing and furnished apartments - even forced sales. Offers are posted by estate agents, building management bodies, housing associations, property developers and, of course, by private sellers.


Furthermore, ImmobilienScout24 is by far the most highly frequented real estate portal in the German language Internet, with more than 7 million unique audience and 2 billion page impressions per month. In addition to that, every month there are 180 million virtual property visits conducted at the website.

Highest rate of contract conclusions and greatest customer satisfaction
More than 40,000 commercial and approx. 70,000 private property sellers use the market leader’s service. With that, they benefit from highest rate of contract conclusions at ImmobilienScout24. For apartments to rent, that is on average 35.7% of all contracts (source: Immo Media Research 4, 2007).


To make it as comfortable as possible to enter a property into the ImmobilienScout24 database, there are interfaces to all major management programs for the real estate industry. Due to the well-developed partner network, the properties offered with an ad with ImmobilienScout24 will also be automatically posted on leading Internet portals such as T-Online, Yahoo, Freenet, Lycos and meinestadt.de, and in numerous regional portals. In addition, ImmobilienScout24 cooperates with a number of publishing houses, such as Berliner Verlag, Süddeutsche Zeitung, Hamburger Morgenpost, Verlagsgruppe Hof-Coburg-Suhl, Quoka and the Turkish real estate journal Emlak Sayfasi. ImmobilienScout24 is also a partner for the most important associations in the real estate industry.

For optimal real estate marketing, the Internet portal provides many additional functions for commercial sellers. Every client receives the ScoutReport – a detailed status report on their personal marketing success on ImmobilienScout24. The free website building tools make it easy to create your own website including a property database. Market report and market reflections provide a detailed overview of the regional selling conditions, and also come as free services. Other products such as the "Focus Placing" and "Top Listing” can also be booked in order to increase the sales success even further. With the help of the floor plan service, property sellers can draw up professional 2-D or 3-D floor plans of their properties.

Greatest success for property seekers
71% of all moving households with an Internet connection use the Internet for their property search. Among these, ImmobilienScout24 is by far the most popular marketplace for real estate on the Internet: 88.5% of those seeking via the Internet use the leading real estate portal for their research. At the same time, the platform has the highest success rate for property seekers. Of all movers who find their new property over the Internet, 49.8% of these found their success at ImmobilienScout24. By contrast, only 6.8% of those looking for a property at the website of a daily newspaper find what they are looking for; the success rate is even lower at other online real estate marketplaces (Immonet 8.9%, Immowelt 6.5%).
(Source: 30. WWW-Benutzer-Analyse W3B, Fittkau & Maaß, 2010)

Quick and uncomplicated property search
Property searches at ImmobilienScout24 are free. A range of different functions makes it easier for the seeker to search for his/her dream home. This includes searching within a defined radius around a location (for example, a new workplace), aerial pictures, hybrid maps and many more features. In the area around every property, local establishments such as schools, doctors’ practices and restaurants, or even cultural and sports facilities, can be displayed in the map view to give a quick overview of the existing infrastructure. A wealth of information and statistics about the location is also available. Detailed criteria on the type, location, equipment, heating and many other factors about the property help seekers find the exact apartment or house that best suits their personal preferences. Also, it is possible to save detailed search queries and receive an e-mail notification or RSS feed as soon as an offer is placed in the database that fits the specified criteria. Thanks to detailed information, informative pictures and floor plans, prospective renters or buyers can get a good impression of the apartment or house before contacting the seller. Various optimised search functions and applications are available for mobile end devices such as “ImmoScout24” for the iPhone. ImmobilienScout24 is also active on social-media platforms such as Twitter, Facebook and Xing. A large range of specific newsletters for renters and buyers rounds off the service.

Specialized categories for different target groups
In addition to the basic functions, ImmobilienScout24 offers special services that address the needs of specific target groups.

Services for all aspects of moving house
In the ImmobilienScout24 moving portal, as well as guides, forms and sample letters there is also personal planning and decision guidance for all issues concerning moving house. The central attraction is the individual move planner. After entering the desired moving date, a personal checklist is created as valuable assistance for planning the move. From giving notice on the old home to re-registering with the residents’ registration office, the list gives a day-by-day rundown of what has to be done and where, so that by the big day, everything has been thought of.


ImmobilienScout24 offers a free service for address re-registrations at www.einfach-ummelden.de. With a few clicks, those moving house can send the new address to their electricity supplier, health insurance fund or insurance company. Over 6,000 companies are linked to the service.
ImmobilienScout24 also supports its users with real estate finance: on the portal www.meine-baufinanzierung.de users can request quotes for their construction finance and obtain non-binding quotes free and anonymously from over 500 certified finance providers.


ImmobilienScout24 also provides Germany’s largest portal for house construction.
With construction projects, the construction planner provides valuable assistance with numerous checklists and background information. Users can also contact leading house constructors, gain an overview of the service providers and authorities in the region or keep a personal construction diary.

Market leader for “senior residence”
More and more older people are seeking information on senior citizen homes. Besides the “seniors” group, relatives and town authorities are also performing Internet research on senior citizen homes and nursing homes. In the senior residence portal of ImmobilienScout24, interested parties can gain an overview of senior establishments, products and aids for worry-free everyday life at home and help in adapting to their new life situation. ImmobilienScout24 is the only portal which provides a comprehensive overview of the living and housing situation for the 50+ age group and presents over 5,300 housing areas (assisted living) and 10,600 nursing homes. The senior residence portal has been specially designed to accommodate the use and needs of an older target group. For those offering elderly residence establishments there are qualified contact queries with little scattering loss.


Transparency in the real estate market: real estate index and real estate valuation
As Germany’s largest real estate portal, ImmobilienScout24 is aiming to make Germany real estate market more transparent. The online real estate valuation provides a guide value for the real estate with the help of the comparative value method and is a cheap and quick alternative to the normally expensive and time-consuming reports. The online valuation does not replace though any valuation report drawn up personally by an appraiser.


Since 2010 ImmobilienScout24 has published the IMX, an offer index for real estate in Germany. The IMX is based on over eight million real estate offers which have been advertised on ImmobilienScout24 since 2004. The database includes all types of real estate, from freehold flats to hotels. To create the index value all of the raw data is normalized in accordance with hedonic statistical valuation methods. In order to do this, ImmobilienScout24 collaborates with Rheinisch-Westfälisches Institut (RWI) in Essen.
ImmobilienScout24 also provides a free market data portal at www.WertFinder.de with all of the relevant information on rental and purchase prices and their development. ImmobilienScout24’s comprehensive database provides the basis for the extensive and up-to-date location information.

Own platform for the marketing of commercial properties
In addition to the section for apartments, ImmobilienScout24 has its own platform which is tailored specifically to the marketing of commercial property. Here property sellers can advertise offices, practices, factory buildings and property for retail, catering and commercial projects. Special search functions direct the interested parties specifically to suitable offers. ImmobilienScout24 collaborates here with almost all of the leading real estate consultants in the industry. As well as the classic search for commercial property, it is also possible to address individual search requests to real estate professionals. Information and services relating to commercial property such as temporary offices and startup tips can be found in the commercial portal.

News in the real estate market
At www.ImmobilienScout24.de/news, ImmobilienScout24 provides its own news portal with up-to-date news for different topics, such as “All about real estate”, “Market data”, “Building”, “Legislation” and “Recommended by the editors”. A special editorial team prepares the most interesting real estate news of the day. On a daily basis the portal offers current market data from the real estate market and interesting information about building and decorating, changes in legislation as well as new housing trends.

The company Immobilien Scout GmbH
Based in Berlin, Immobilien Scout GmbH has been active nationwide since September 1999, and currently employs more than 500 people. The general managers of the company are Marc Stilke (CEO and Spokesman for the Management Board) and Dirk Hoffmann (COO).
Immobilien Scout GmbH is a subsidiary of Scout24 AG.

Version: February 2012

Kontakt

Stephanie Nolte

Stephanie Nolte
Corporate PR

Marcus Drost

Marcus Drost
Wirtschafts- & Immobilienpresse

Sonja May

Sonja May
Corporate PR &
Consumer PR

Jenny Walther

Jenny Walther
Consumer PR &
Employer Branding

Tel: 030-24 301 1165
Fax: 030-24 301 1110

E-Mail: presse@ 
immobilienscout24.de

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